top of page
  • Jo M. Sekimonyo

Bait-and-switch (market equilibrium in the 21st century)

Offer and demand bait-and-switch


We now have at our disposal an unimaginable quantity of trappings to exaggerate the features of our caricature. The inflated complexity of this hoodwinked perception creates a parallel potential for a delusional sense of being beautiful. It is a psychological quagmire.

A predator has preferences. Wolves are major predators of rodents. Prey comes from the indifference perspective. Insect pests are preyed on by all kind of small birds. As far as humans go, the prey and predator roles are fluid. But we all fall prey to the fallacy of provincialism, implicitly making judgments based on the familiarity of what we are used to in our cluster.

The sentiment of society during Plato’s time was that “moneymakers are tiresome company, as they have no standard but cash value,” moneyers’ gains by or benefits from others through compliancy or complacency. In the capitalistic jurisdiction, merchants are ruthless moneyers, and their motive is to make a ton of money. This ignoble objective requires figuring out how to break customers’ indifference.

Market equilibrium in the 21st century

Common Era enterprises, with the help of a clicktivist’s battalion, are all centered around conjuring up customer deliriums. Merchants more enthusiastically imagine and spit out new stuff with complementary functionality, than produce monotonous essentials. Nowadays, merchants endlessly ruminate on befitting wily procedures to make their traps work. Enterprise’s preference for a customer’s indifference seems limitless when blended with romantic stimuli, intellectual intimidations, and an individualized consideration for common folk. The full power of preference has been passed on from sellers to producers rather than to moneyers. In the twenty-first century, moneyers can’t compel or coerce customers, but rather, influence shoppers to take action or per- form an activity.

In the twenty-first century, humans collectively spend more time sculpting, promoting, and retuning foods and stuff than on farming or producing amenities. The moneyer’s thirst and shoppers’ ache are the freshest essences of the commerce and trade waltz. Our examination of commerce and trade has not made any significant progress. Economists abuse the term ‘scarcity’ in order to thwart moneyers’ influences and shoppers’ impulses, and to draw nifty graphs. This cunning approach has had far-reaching repercussions.

Given the radical advancement of science and technology in the last few decades, it is an offense to dissect commerce and trade actors on the receiving end, disregarding major breakthroughs in neuroscience. Humans’ actions and reactions boil down to neurotransmitters which play a major role in shaping everyday life and functions. A neurotransmitter subliminally influences customer actions through a remarkable number of mechanisms.

Customers are absolutely unmoved by merchants’ concerted efforts to purvey ecstasy unless a basket of specific values assigned to an item validates their impulse. To put it in the most simplification form: a customer’s indifference depends on exchange settings, intuitive feelings, and the fact of continuing to exist.

The five traditional senses are physiological capacities of organisms. They play a role in converting some external physical signals to neural signals that the brain can understand.

In Greek mythology, Zeus handed Pandora a box and said she was not to open it, but she opened it anyway, and released all diseases and evils into the world. Temptation is welded to proximity in space. Propinquity is key to attraction. Proximity’s value was the customers’ dominant factor, which marks the pre-mercantilism era.

The human gut is an enteric nervous system sustenance value or, as neuroscience experts call it, our second brain. This value stamped the capitalistic social progress paradox as communal lands were taken away from peasants, and the notion of trading one’s time for a means of subsidence became prevalent. The consequence of the unskilled laborer’s increased density in cities lead to the pervasiveness of universal subordination to physiological necessaries and sustenance’s value.

The ability to respond to stimuli is a fundamental characteristic of living organisms. The central nervous system collects information about changes in its environment, both internal and external. It processes information and often relates it to previous experiences. Sentimental value is a purely psychological necessity manufactured by positive occurrences or phantasms. It is a symptom of the twenty-first century’s new paradigm.

On paper, the customer’s propensity for action can decidedly be anticipated by means of observation or experience as well as theory. Self- motivation to acquire an item or to subscribe to a service is, in essence, an instant mental assessment of values attached to its tag price. It is the same as saying that customer indifference towards it is more than zero. The cyclical change of a particular customer’s value greatly depends on the set of social and political conditions. Our sensory mechanism has played a great role in our primitive emotions. Marketing schemes’ vitality in the Anno Domini era is an evidence of customer indifference and fluidity.

An organization preference, shrewdness, and good judgment have to converge in order to break shoppers’ indifference and to gain from the commerce and trade dynamic.

Entrepreneur : Misappropriated Title and Privileges

Data assembling and human interaction’s revolution brought a sea of changes into play. It has altered the nature of money and land, and prepped labor. The industrial revolution’s leading man was assailed with waves that shrunk his main d’oeuvre muscles. Body mass is no longer the pool barrier to factory efficiency. The Von Neumann–Morgenstern axioms are now exclusively factoring in merchant decision-making processes and do not ap- ply anymore to customers psyches. Enterprises have become sophisticated at mapping customers’ impulses patterns. Fashion’s lifespan is constantly shrunken. Financial institutions dilute the distance between our fingers and our bank accounts. Item swaps are mediated virtually. Enterprises count on expertise or ingenuity to reach deep into customer minds and wallets.

Moneyers’ wickedness and shoppers’ limitless cravings are threats to every form of life. There is no way to put a break on the trend caused by the expansion of scientific knowledge’s applications. Applying psychological insights into economists’ subplots demonstrates the inherent fluidity of values and makes shoppers malleable and at the mercy of moneyers’ greed. All of this has far-reaching implications for understanding the bizarre beings we have become in general, and for commerce and trade in particular.

Who is an entrepreneur, or is taking on greater than normal financial risks in an enterprise? Everybody who has tied their means of engagement, participation, or involvement into the scam. The conceptors (people who generate or conceive ideas or plans) and the moneyers have appropriated the title of entrepreneur for themselves. In doing so, they alone reap all of the benefits and rewards of what the conductors, the curators, and everyone else sows. The carafes of everybody’s sweat and hard work’s extract are labeled profit. Yet, nobody stands to correct the vile mistake of leaving out other conspirators of an enterprise’s monetary and social surplus.


Jo M. Sekimonyo

8 views0 comments

Comments


bottom of page